From unicorn to founder
Tony Deverill, Founder
Building AI products for UK business owners.
The product story
From one of the UK's fastest-growing unicorn software companies, to distilling that knowledge and experience into products that everyone can benefit from in this new AI era.
Business OS started as a framework to run my own business. Too much of what I knew about my business lived only in my head: clients, commitments, cash flow, strategy, delivery. I needed something that could hold all of that context in one structured place and brief me every morning on what actually matters.
The framework became the product. What I built for myself turned out to be what every business owner needs: an AI business partner grounded in your entire business context. Not a chatbot. A system you can strategise with, one that learns and works while you sleep.
During a 3-week sprint in India, we built 3 products in 5 days using parallel AI agent teams. 162 commits landed in 4 days during the initial build. AI-accelerated development compresses timelines so dramatically that building products is now faster than selling consulting.
The unicorn years
I spent 7 years inside one of the UK's fastest-growing unicorn software companies, a data integration business that I joined at 30 people and contributed across every product and engineering area as it grew to 750+ employees and reached a $1.5B valuation.
I saw what slows organisations down: process bottlenecks, knowledge trapped in people's heads, operational friction that accumulates over time. I also saw what works and what doesn't when companies try to fix these problems with technology.
Now, AI makes it possible to distil that knowledge into products that every business owner can benefit from. Business OS exists because I know what businesses actually need, and for the first time, the technology exists to deliver it at scale.
AIntelligent Technologies
We build AI products for business owners. Business OS is the flagship: an AI business partner grounded in your entire business context, with daily briefings, pattern intelligence, and commitment tracking. Behind it is a growing portfolio of AI-native tools.
We also provide AI advisory for leadership teams who need strategic guidance grounded in operational reality. But products come first. Advisory is how we share what we learn from building.
Values
The principles that shape how we build.
Build What You Use
Business OS runs our own business. Every feature exists because we needed it. Dogfooding is not a slogan. It is the development methodology.
Production Discipline
7 years inside a UK unicorn taught us what production-grade means. False confidence testing taxonomy, ESLint enforcement, pre-commit safety gates. Quality is infrastructure, not a phase.
Velocity Through Automation
Parallel AI agent teams, automated quality gates, and AI-accelerated development. 3 products in 5 days is not a target. It is a baseline.
Honest Advice
Substance before hype. We label what is coming, ship what works, and never exaggerate. If something is not ready, we say so.
Practical Depth
We go deep on implementation, not broad on buzzwords. Every product decision is grounded in operational reality and real engineering discipline.
Tony Deverill
Founder
I build AI products for business owners.
7 years inside one of the UK's fastest-growing unicorn software companies, from 30 to 750+ people and a $1.5B valuation, gave me deep operational experience. Now I'm distilling that knowledge into AI products that every business owner can benefit from: Business OS, the AI business partner grounded in your entire business context, and a growing portfolio of AI-native tools.
Based in Derbyshire, working remotely across the UK.
Get in touch
Questions about our products or interested in AI advisory?